While customer-based competitive strategy is integral to virtually every project we work on, clients ask us to develop comprehensive strategic plans for their business units and companies. We start with the customer to help you answer questions like:
How do you stack up against the competition—in products, services, value and professionalism?
What do customers cite as "best practices?" In marketing? Sales? Merchandising? Promotions? Service and Support?
How do your customers judge the value of your products and service?
How do your customers make purchase decisions?
Where in the marketing-to-sales chain is your competitive message resonating—or getting lost?
From the customer’s perspective, what are your best opportunities for expanding your business?
Contact Us To discuss how we can help your organization, call us at 608-249-3610. > Send us an E-mail